1.3 Research Objectives ? To examine the importance of social media as a marketing platform ? To find out how social media marketing can build strong customer loyalty. ? To determine the impact of social media marketing on customer loyalty and overall corporate performance of telecom companies in Bangladesh. ? To recommend how social media can be used effectively to build customer loyalty in Telecommunications industry in Bangladesh 1.4 Research Questions Now social media is in the midst of its boom (Nambisan & Watt, 2011). However, research is somewhere lagging behind and it is yet to be identified how social media can be a part of branding process to ensure customer loyalty (Kasbo, 2008). So, finding out answer of the following questions can help to fulfil the research objectives. ? How social media can a marketing platform for the selected industry? ? How social media can be a part of branding process to ensure customer loyalty? ? What is the impact of social media marketing on consumer buying behaviour? ? How company can create brand equity through upsurge of social media? ? How social media marketing can influence the overall performance of a company? 1.5 Research Hypothesis A hypothesis is an appropriate guess that is based on the theoretical research as stated by Kaplan & Haenlein, (2010). So, the following hypothesis has been formed for this study as setting of hypothesis is the most effective way to start the research.
Research Methods for Business and Management
Final Research Proposal
80% of the Overall Module Grade
Word Limit: 2,400 (-/+10%)
Development of research aims, objectives and hypothesis/question.
You have to introduce the topic and clarify the significance of what you are trying to present. In addition, in this
section you have to present the:
– Research aims
– Research objectives
– Research questions
Please, provide references. Give academic information.
Literature review :
Synthesis and analysis of initial literature on the topic
This section will demonstrate your knowledge of the literature and make a critical link with the research
question to be investigated. Students are expected to critically review at least 6 sources to underpin the study.
The literature should mostly rely on drafted academic journal articles in the research area. This critical
activity should produce a conceptual framework
Discussion of research methods
Appropriateness and rigour of research methods
This section should provide a detailed rationale of how you intend to achieve your research objectives. You are
expected to address the following areas:
-Type of investigation: Explain clearly whether your research can be classified as an exploratory, descriptive
or hypothesis testing study. Refer to the lecture notes and textbook for details on each type.
-Data collection method: Explain how you are going to collect the data (e.g. postal questionnaire, telephone
interview, focus group, etc) and why this fits the purpose of your research.
1-Sampling method: Explain whether you plan to use a probability or non-probability sampling design and the
specific sampling technique. The study participants should be able to offer the right type of information to
enable you address the research problem.
-Accessibility issues: what accessibility issues are you likely…