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using a variety of models and frameworks, you will develop an international mark

using a variety of models and frameworks, you will develop an international market entry strategy for an organisation. The process you will need to follow will include researching the product/service, its competitors and the market, deciding on a specified number of countries to enter and demonstrating how you would implement those entries. The output must explain your reasoning and justify your decisions. The output will be as a 10 minute video.

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